Search Engine Optimisation and Internet Marketing

There are a huge range of different techniques for getting more visitors to your site, including tuning your content, tweaking HTML for search engines, linking strategies and advertising.

Your current site could be letting you down. Successful sites appear near the top for relevant searches, this isn't by chance, content,code and links from other sites to yours need to be finely tuned achieve this. Techniques change quickly, what worked one week could be ineffective the next and many strategies employed by people (including some highly paid consultants) can actually harm your search engine rankings in the long run.

Content optimisation

The wording and structure of your site counts a great deal towards how a search engine lists and ranks your site. Sqoo can provide a detailed breakdown of how your site looks to a search engine and what can be done to improve it, this includes the wording, categorisation, navigation and structure. It is important to look at content from the search engine's and potential visitor's point a view, something which is often difficult to do.

Sqoo can look at the nature of your business and visitors and produce content and structures that can bring higher rankings from more relevant search results, therefore giving increased traffic. 

Code optimisation

Search engines need to be able to read your site well to get a good idea of what you are about. Obscure, cluttered code makes it difficult to do this, the older your site or the less experienced your designer or developer are, the less likely it is that you are ranked highly in the search engines irrespective of the content of your site.

Sqoo can provide new code or suggest ways to improve your code, remedies can range from quick fixes (some of which can have dramatic results) to full site redevelopment. 

Marketing 

How and where to list your sites is a difficult task. Many sites that seem obvious places to list your site may actually produce little result and may in the long term lower your search rankings (for example being listed on sites that Google views as in bad neghbourhood may cause your site to sink without trace). Search engines are extremely secretive about how they analyse a site's popularity and relevance, but without a doubt, being listed on the right sites is a surefire way to keep ahead of the game. Sqoo keeps up to date with the latest developments and can produce marketing strategies that will help you stand out.